Y THE NUMBERS
Hotel Development
Continues Downward Spiral
Frozen credit markets and plummeting revenues have clamped
down on lodging development worldwide
As the credit markets remain frozen and hotel revenues continue
to plummet, new hotel development has fallen steadily after the pipeline
hit a cyclical peak in the second quarter
of 2008. Since then, total global construction has declined 10% by projects ( 9,747
versus 10,781) and 12% by room count
( 1. 6 million versus 1. 8 million), according to statistics compiled at the end of
2008 by Lodging Econometrics.
Patrick Ford, president of Portsmouth,
NH-based LE, says that a steep falloff in
new construction began in September
2008 and has continued into the first
quarter of this year. He says the drop
is the result of the inability of all large
commercial projects to get financed
and the concurrent softening of lodging
fundamentals.
“People are concerned about not
being able to get financed,” Ford says,
“and the second concern now is the operating statistics that
have surfaced in the lodging industry.”
In 2008, 2,811 new hotels with a total of 392,941 rooms opened
their doors worldwide. Nearly 40% came on line in the US, which
added 153,411 new rooms. Next up was the Asia Pacific region,
which accounted for 38% of new global additions and reached a
cyclical peak in 2008 with 907 hotels and 150,559 rooms. Spurred
on by the Olympics Games, most of those were in China.
In most other regions, new deliveries are expected to reach
cyclical highs over this year and next. Many of those projects were
able to obtain funds earlier in the decade before the lending
spigot was turned off. LE predicts that 2,758 hotels with 411,570
rooms will open in 2009, with 2,639 hotels and 435,133 rooms
debuting next year. Excluding Asia Pacific and the US, which
are poised to peak in 2009, new openings in the other regions—
Canada, Latin America, EMEA—are expected to crest in 2010.
Contributing to the shrinkage of the global pipeline is a significant number of projects either being cancelled or postponed.
Falling from a cyclical low in the final quarter of 2007, 738 projects with a total of 148,902 rooms had been shut down or delayed
at the end of Q4 2008. The US led in that category with 51% of
all cancelled rooms, followed by Asia Pacific at 26%.
Construction Pipeline: Percentage Change from the Peak
Q2 2008
Q4 2008
Region
United States
Canada
Latin America
Caribbean, Mexico
& Central America
South America
EMEA
Europe
Middle East
Africa
Projects
5,883
245
Rooms
785,547
32,499
Projects
5,358
237
Change
Q2 to Q4
Rooms Projects Rooms
686,516 -9% -13%
29,408 -3% -9%
329
65,115
301
56,378
-9% -13%
341
56,316
315
51,055
-8% -9%
Total Pipeline
Source: Lodging Econometrics
1,022
556
179
2,226
10,781
172,249
164,259
36,855
506,646
1,819,486
971
503
171
1,891
9,747
161,236
147,488
35,267
437,374
1,604,772
-5% -6%
-10% -10%
-4% -4%
-15% -14%
-10% -12%
Construction starts, meanwhile, have trended downward
since a high point was reached in Q4 2007 and stood at 536
projects/73,527 rooms when 2008 ended.
Although new-project announcements rose 18% between the
third and fourth quarters of last year, NPAs have been on a steady
downward tilt since the end of 2007. According to LE’s Q4 ’08
report, NPAs hit 993 projects and 138,840 rooms at year’s end.
But there are some countries that have strong development
pipelines, such as Canada, India and Brazil, Ford says. However,
projects in Canada and India, similar to the rest of the world, tend
to be smaller (under 200 rooms) branded projects in the select-service segments, where financing is more readily accessible.
Ford does not foresee a turnaround in new lodging development anytime soon. “The pipeline has peaked and we are going to
go through a prolonged decline,” he says. “From the peak to the
trough in the last cycle, it was a four-year period. We are going to
show that our high came in 2008. The total pipeline will decline
through 2011 and 2012 before we have a bottom. That being said,
activity in the pipeline will continue, but it’s going to be focused
primarily on mid-market projects.”—Maria Wood ◆
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