worth, versus 46% for stocks, mutual funds, and
pension assets. As a result, the recent drop in stock
prices could cut overall consumers spending by
$140 billion, or 1.3%, during the next year, according
to Paul Dales, U.S. economist at Capital Economics,
and shave 0.5% off next year’s GDP growth.
One group of consumers particularly hard hit by
declining equity prices and today’s low interest
rates are those about to retire or who are retired. A
recent study by the Center for Retirement Research
at Boston College found that only 25% of people
retiring had enough savings to maintain their
standard of living, and the Employee Benefit
Research Institute’s annual survey found that close
to 30% of employees are not confident about
having a comfortable retirement.
FRUGALITY AND DEBT REDUCTION
The growing economic uncertainty is likely to
reinforce the post-recession shift in consumer
attitude toward frugality and debt reduction.
Between 2001 and 2007, consumers doubled their
household debt from $7 trillion to more than $14
trillion. The bursting of the housing bubble and
subsequent “great” recession have forced
consumers to begin the painful process of reducing
their debt burden to more normal levels. Since 2007,
consumers have reduced their debt from 130% of
their disposable income to around 113%—still well
above the 85% that economists believe is
sustainable. Almost all of the debt reduction that
has occurred during the past three years—$932
billion—came from mortgage and consumer debt
defaults. While defaulting on mortgage debt and
remaining in one’s house until foreclosure may
provide consumers a burst of free cash flow, over
the intermediate term it lowers credit scores and
limits their ability to borrow and spend for years to
come. The Fed recently reported that 41% of U.S.
households can borrow less than $3,000 on their
credit cards and 23% have been turned down for a
credit card this year.
Given the bleak state of consumer finances and
lack of consumer confidence in the economic
recovery, consumers are acting like “zombies”
when it comes to spending, opting instead to
increase savings and reduce debt. Since consumer
spending accounts for two-thirds of the economy,
“zombie” consumers are likely to put a damper on
economic growth for several years, until their debt
burden is more manageable and their confidence
in the economy improves significantly.
MANUFACTURING, BUSINESS INVESTMENT AND
EXPORTS DRIVE RECOVERY
With the housing market in decline and consumers
in a frugal state of mind, sustaining the recovery
increasingly depends on the continued growth in
manufacturing, business investment, and exports.
Manufacturing, which has been the most consistent
bright spot since the recovery began in 2009,
slowed somewhat during the second quarter as
supply problems stemming from Japan’s
earthquake disrupted production, particularly in the
auto industry. Output did recover in July as auto
and parts production and parts jumped, increasing
plant capacity utilization to 77.5%. Overall,
manufacturing output was up 3.8% in July from one
year prior. Contributing to the recovery in
manufacturing has been the growth of exports from
$125 billion in 2009 to $170 billion in 2011. During the
first six months, exports were up 16 from one year
ago, with 56% of the growth from emerging
markets. Approximately 50% of U.S. exports are
manufactured goods, which support approximately
4.0 million manufacturing jobs and another 3.0– 3. 5
million indirect support jobs in the transportation
and service sectors.
The outlook for manufacturing during the second
half of the year is clouded by regional Fed reports
that manufacturing demand plummeted in August
as well as uncertainties surrounding consumer
spending and continued export growth in the face
of slowing economic growth in Europe and several
emerging countries, including China and India.
Partially offsetting the effects of a global economic
slowdown is the Fed’s stated policy of keeping
interest rates near zero until at least 2013, which is
keeping the value of the dollar weak and
enhancing the competitiveness of U.S. exports. In
addition, July’s durable goods orders rose 4%—the
most in four months—after falling 1.3% in June,
according to the U.S. Department of Commerce.
These offsets may float manufacturing through its
current rough patch and enable output to grow
around 2.5% during the second half of the year.
Business investment in equipment and software has
accounted for one-third, or 0.8%, of average GDP
growth since 2009. That is four times the contribution
after the 2001 recession, according to RBC Capital
Markets. Business spending on equipment and
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