Real Estate Forum

and the asset in which investment groups can invest are still
there. But government broad-brushes everything and penalizes
everyone.”
The carried interest debate, as with sustainability and perfor-
mance thresholds, will be ongoing conversations for BOMA, both
on Capitol Hill and within the ranks of its own community. So will
a variety of other topics, from technology to new methods of
work and tenants’ changing demands on their workspaces. But
they all come down to one of the platforms Markling will stand on
as his term commences: to “help our locals promote the tools
that will benefit their members.” And through
these tools, help those members “build a
thriving business community.”
These tools include, but are certainly not
limited to, such initiatives as the BOMA 360
program and the Experience Exchange
Report. “We look at our role as bundling our
products to help our locals share and build
their memberships,” he says. Proper and
complete use of these tools, he affirms, is
the best way “to build a strong business
environment for our locals.”
For years now, the industry has been on a
rollercoaster of rapid change. We saw it as
the recession rolled over us and now as it
regains its strength. Staying ahead of the
issues is key to maintaining relevance for
any association, especially after the droop-
ing membership that all trade groups suf-
fered in the depths of the downturn. BOMA was no different,
weathering a 5.7% slippage in 2009. The tide has clearly started
to turn, and membership slipped only 1.5% in 2010 and a mere
0.9% in 2011.

OXYMORON #4

“The incentives sound like a lot of money. But we need incentives that are meaningful and substantial.”

Joseph W. Markling

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