As an industrial real estate broker withboth agency leasing and tenant representation experience, MelissaAlexander has been involved withtransactions nationally and globally. In2017, she moved to Nashville to serveFoundry Commercial as VP. In effort tostay on top of the latest industry news,while reestablishing her brokeragebusiness in a new market, Alexanderco-created a monthly, online Twitter conversation, which evolvedinto a successful podcast, CREchat Live. Bringing innovation to theindustry as a model of social media engagement, Alexander’s podcast has garnered praise and participation from prominent industry professionals, organizations and media outlets, while shining alight on women within the industry.
Beginning in the industry in 1998, CarlaHinson holds vast technology experience spanning diverse industries.Commencing her real estate career onthe retail team of an oil and gas company, Hinson has since sought out andimplemented leading edge technologyand processes to support operations andimprove client experience throughout avariety of roles. Since joining NewmarkKnight Frank as executive managingdirector of its global corporate services technology division in 2019,Hinson has achieved numerous, innovative accomplishments.Directing and restructuring a robust team of experts, she overseestechnology implementation and delivery throughout the US, whileintegrating adjacent service lines and assisting companies in understanding their portfolios in relation to the COVID- 19 crisis.
As chief information officer, Rachel
Johnson handles the NRP Group’s
information technology and com-
puter systems; managing its infrastruc-
ture, network and software solutions.
Aligning and supporting the strategic
goals of the business, Johnson imple-
ments and ensures successful crisis
management, remote work strategies
and new initiative launches, while cre-
ating new com-
pany tools. She designed an in-house IT
solution to manage all operations
cohesively. By layering a custom-built
software program as the architect of
the powerful platform, Johnson has
enabled the company to triple its devel-
opment pipeline, enter four new metros and
launch two new, stand-alone businesses, over the past five years.
Sara Maffey’s vast industry expertise hasled her to launch and lead new companies, departments and service lines.Pioneering the concept of placemakingwithin multifamily and mixed-usedevelopments, she works to connect allindustry aspects, support local authenticity and drive business value throughsocial connectivity. As managing director of placemaking at TranswesternReal Estate Services, she implementsintentional experiences within developments, by understandinglocal economies, guiding design, developing marketing campaignsand linking stakeholders across ecosystems. While curating andexamining tenants, amenities, design and programming, sheserves the company’s board of directors as well as Transwestern’sLab, providing analysis of assets and potential.
Erina Malarkey serves as one of fewfemale executives who is shaping theindustry through technology. As co-founder and CEO of real estate SaaScompany, Remarkably, she is responsible for the strategic vision and direction of the venture-funded, SaaSsolution’s cloud-based multifamilyintelligence software. In the past year,she has led the company to raise $5.2million in funding from investors,VMO, where she acquired and served an impressive client list;assisting owners, investors and developers in leasing up buildings,maintaining stabilization and achieving revenue goals throughoutmarkets across the country.
Sarah Mayo has assisted in securing sub-
stantial funds throughout her numerous
roles at CrowdStreet. Responsible for all
tools, technology and
to investors, she
tions for the compa-
ny’s investment platform
while directing her team to fundraise for
all marketplace offerings. As senior investor operations manager,
Mayo recently overhauled CrowdStreet’s end-to-end marketing strat-
egy, which resulted in the company’s highest email click-through
rates and an increased webinar registration rate. She also recently
implemented an AI-based, chatbot tool to streamline investors’ expe-
rience and dramatically reduce team members’ workload. The tool
resulted in a 60% increase in investor base in the past year, while only
growing its investor relations team from six to eight professionals.