Recognized as one of 2017’s
Commercial Real Estate’s
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President & COO
Coldwell Banker Commercial Affiliates
Tom Londres was not always president and CEO of Metro Commercial Real
Estate. For the past 30 years, he has, among other things, represented some
of the world’s largest retailers throughout the US, Canada and Puerto Rico
and worked with some of the nation’s largest shopping center owners.
Today, though, his job is to position Metro as a premier full-service commercial real estate brokerage firm servicing the entire retail sector.
With all that on his plate, one might think that the care and feeding of his
team of 70 would not be top priority. But you’d be wrong. See, Londres
doesn’t just oversee his employees and signs their paychecks—he communicates with them constantly and often on a personal level.
He sets the tone at Metro, one employee says. Every Monday, for example,
Londres sends out a company-wide email about the week ahead, in which he
is likely to tell a story about a certain event or aspect of the week ahead and
what it means to him or how it has affected him. The stories he shares with
the team are usually lengthy, descriptive and often very moving.
In that same spirit Londres spearheaded a corporate culture workshop that
described the fundamentals the company hoped to see its employees follow.
This workshop was meaningful for the employees, they say, because its focus
was on something larger than the day-to-day minutia of work. His communication skills, however, are not limited to internal use. Londres, over the past few
years, has led Metro through a complete re-brand.
But while his communication style gives the sense of one-on-one conversation to employees, his message is very much about the team. In one of his
Monday morning missives, Londres told the staff that ‘when we think team
first we are conveying a mindset that places egos and personal preferences
secondary to actions that lead to reaching Metro’s stated goals.’
“Every day I’m driven to go big on
the things that matter most, which
means giving it my all, motivating my
staff and getting deals done.”