From the very start, Angela Tucci was well aware she was stepping into some big shoes as she
took over as CEO of Apto. The software company’s founder, Tanner McGraw, was transitioning to a new role but was still involved in the company, and his employees were very
loyal to him. But Tucci forged ahead, determined to earn the same for herself.
She started by being transparent at every stage of the handover and by ensuring she
had employee buy-in at all times of the process. Her manner helped, too: Tucci is
known for going out of her way to put people at ease while eliciting their best work.
Her efforts paid off. Today, Tucci is at the help of a company whose employees
are united and motivated. Not to mention, the firm’s board is pleased as well.
It is worth highlighting a few of the measures that Tucci put in place that went
far in establishing her creds as the company’s top diplomat. She initiated day-long
quarterly business planning meetings in which employees are able to recommend
strategic initiatives and identify areas where they can add value. She also leads the company’s monthly Town Halls in which employees are able to submit anonymous questions
about the business and the leadership team addresses them in a forum for the entire
company. The Town Halls are a particular favorite with employees as they are able
to ask questions, voice concerns and gain better insight into the company’s
Tucci came to Apto with a wealth of experience in the technology sector,
having served as general manager of the Agile management business unit
at CA Technologies before joining the company. In the early 1990s, she was
one of the pioneers of the CRM (customer relationship management)
software industry and has led both public and private companies over the
years, not only in CRM but in a variety of tech sectors. She has held
executive positions at Rally Software, Symantec and NEON. She has also
founded two venture-backed technology companies. .
As chief commercial officer of Ten-X Commercial, Maureen Waters co-leads the CRE business
and is focused on marketing, data and analytics for the company. She joined Ten-X in August
2016 as the chief marketing and strategy officer. Prior to joining Ten-X Commercial, she ran real
estate asset management at Bill Gates Investments where she developed a portfolio strategy,
infrastructure, and the asset management team. Prior to BGI and while at Cushman &
Wakefield, Water launched the first marketing organization in the CRE space that was focused
on business development and strategy. She also developed the first strategic plan for Cushman
& Wakefield that eventually contributed to the sale of the business.
In all of her history in this industry, she’s advocated for women, especially women in real
estate, and she supports mentorship programs and opportunities for women. One of those key
organizations is Girls Inc., where she has been a national board member for the past seven
years. Girls Inc. is a distinguished organization that delivers life-changing programs and experiences that equip girls to overcome serious barriers to grow up strong, smart and bold.
In addition to Girls Inc., Waters has been a part of the executive committee for
Women in Real Estate while at C&W. While living in New York, she was involved with
WX, New York Women Executives in Real Estate. The invitation-only organization promotes the advancement of women in CRE, enhances the public perception of the role
of women within the industry and promotes the highest standards of professionalism,
ethics and integrity in the field.
At Ten-X Commercial, Waters looks for opportunities to mentor and advocate for the
young women across the organization. She’s established an organization for women in
CRE/Tech to help further the careers of women in the CRE technology space. She continually advocates for her team and helps them in accomplishing their career goals.
In addition to being an advocate for women, Waters is a big believer in the power of collaboration and motivational leadership. She knows that employee engagement will be imperative to the success of Ten-X Commercial’s digital transformation.