YOU KNOW YOU’RE A THOUGHT LEADER WHEN…
helped lead to a renewed corporate commitment to environment, social and governance
issues. This year’s missive was of a similar theme: “Stakeholders are pushing companies
to wade into sensitive social and political issues—especially as they see governments failing to do so effectively,” he wrote. This indeed is a current trend that Fink is highlighting, which is what thought leaders do.
Although they might not have the universal name recognition of a Larry Fink, or a
Sam Zell, just about every industry has thought leaders—that is, someone recognized as
one of the foremost authorities in their field. They know their industry inside and out
and are also viewed as a visionary not just for their particular sector but the larger economy as a whole. They are easily recognized. They are often pursued by cable and TV
stations for soundbites on a particular issue and to speak at conferences and other professional events where attendees are eager to hear their insights.
So how do you know you have succeeded in your quest to become a thought leader in the CRE industry
Your name draws crowds. A popular thought leader is often approached to be a speaker at industry
events and everyone wants you on various boards or as an industry advisor, investor or consultant.
You have name recognition. Most of the area commercial real estate professionals know your name
and your area(s) of expertise.
You are charismatic. Not only that, but your speeches and your writing are reflective of your presence.
Your career is on an upward trajectory. If you are receiving multiple promotions, awards, speaking
engagements and published articles, you are on your way to becoming a thought leader. People
assess your expertise and your importance based on these accolades.
You have put in your time. Most of our industry’s thought leaders have been around for a while. Focus
on putting in the hard work, the time plus the passion and enjoy the journey.
Being a respected thought leader is simply a natural progression of your raw talent, honed skills and hard
work. Throw in some charisma and soon, the commercial real estate industry will be looking forward
to your insights and opinions.