They are not, however, easily made. Just because someone has
several thousand followers on social media doesn’t mean he or
she is a thought leader. Rather, the path to thought leadership
requires more nuance and, frankly, hard work to get to that
exalted role. This includes networking and harnessing the power
of the internet via social media. Besides the intrinsic value of serving as a voice for an industry, thought leadership can also open
doors to new sales and successful business opportunities.
NETWORKING IS THE CORE
Networking is the act of interacting and socializing with others to
exchange information and develop professional contacts. Mastering
the art of networking is critical if you want to succeed in the commercial real estate industry much less become a thought leader.
Some initial suggestions for
networking include industry
events such as conferences associated with your favorite industry
publication, groups such as
“Networking is a big part of what it takes to become successful
in the industry today,” says Kelsey Nakamura, a director at
Cushman & Wakefield, who also serves on NAIOP New Jersey’s
board of trustees.
As you “work the room,” seek out reporters who may be in
attendance, hand them your business card and offer to be their
source for expert or industry quotes. Some CRE thought leaders have been known to even take members of the media out
for coffee or lunch so they can share their breadth of knowledge. Once a reporter/editor gets to know and like you, there
is a high possibility they will contact you as an expert for their
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Let’s start the conversation.
Janette O’Brien at 216-689-4784, Multifamily
Matthew Ruark at 913-317-4237, Commercial and Healthcare
“Don’t be provocative for the sake
of it, but do be prepared to share your
thoughts boldly, stand behind them, and
when detractors challenge your
position, engage in dialogue.”
CEO AND CO-FOUNDER