The Retail Issue | Marcus & Millichap Retail Trends
BLENDING OF ONLINE AND IN-STORE RETAIL
The retail sector has undertaken a dramatic transformation to better compete in the digital age. Retail businesses are leveraging
their core strengths while bolstering online systems and capabilities to seamlessly integrate the convenience of e-commerce with
in-store expertise at brick-and-mortar locations. This offers customers a multi-dimensional platform that makes shopping a more
diverse experience. Concepts like in-store pickup and home delivery have been popularized by the blending of physical and online
retail, offering consumers a combination of shopping channels.
While the internet has historically struggled to find its place within
physical retail, new omnichannel integration is helping them mesh,
creating new opportunities.
DIGITAL COMPANIES GROWING
THEIR PHYSICAL FOOTPRINT
570STORES + +
CHANGES IN RETAIL