The Retail Issue
It is no longer news that retail is evolving into something different from its traditional roots. Where many pundits have fallen short of the mark, though, is the idea that this “something different” is in the singular case. Rather, this new generation of retail is morphing into wildly different shapes and sizes, heading down varying avenues and plowing through multiple paths.
For some retailers, for example, “something different” is a focus on store format, size and design. For others it is all about
strategic pop ups. Almost all will tell you that experiences are key, be they in food halls or within the store itself. Merchandising,
site selection and pricing—it’s all different now.
This evolution is exciting to watch but it also leads to an ever-growing cadre of retail influencers, with some specialists in pop
ups, others in design and so on. Because of this amassing of talent, Real Estate Forum had a deep pool from which to select
our annual winners in this category. On the following pages you will read about experts in very specific areas, leaders that have
formed companies that address emerging issues in retail and brokers that have put together extremely creative deals.
We hope you enjoy their stories and the events that led up to their present position as retail influencer. And keep in mind
that as varied as these profiles are, they all represent some facet or component of the new retail environment. Something
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