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forming a traditional food court into a foodie emporium that
evokes the feeling of a Singapore Night Market with related restaurants, food makers, artists and retailers. Levin also is not afraid to
experiment with technology by introducing augmented reality and
virtual reality into the shopping center environment. For example,
Centennial created an augmented reality program that earned the
company a Maxi Silver Mark Award in Emerging Technology
Excellence. The program is a free mobile app that allows shoppers
to bring the mall’s animated, virtual holiday characters to life and
interact with them in 2D and 3D formats.
Another project involves anchoring the redevelopment plans
for MainPlace Mall, an 80,000-square-foot children’s entertainment attraction. At Fox Valley Mall in Aurora, IL, Centennial
replaced 50,000 square feet of underperforming and vacant retail
end-zone space with a two-story Round 1 Bowling and entertainment venue. This move also allowed the center to relocate three
key tenants to more highly trafficked spaces, improving their visibility and thus, sales.
As the founder and CEO of Centennial, Levin defines the company’s strategy, leads acquisitions and investor relations, and identi-fies growth opportunities. His genuine passion for the transformation process is evidenced in his work. Over the years, Levin
believes he has evolved from a shopping center operator and
developer to more of an urban planner. Centennial’s properties
are morphing from dated shopping centers to vibrant mixed-use
properties that include hotels, residences, museum and art spaces,
restaurants, entertainment, offices and co-working spaces. Also,
Levin’s not afraid to take risks with new concepts from high-end
consignment apparel to ice rinks and vertical gardens.
At the end of 2015, Centennial, in partnership with USAA Real
Estate Company and Montgomery Street Partners, closed on a $1.1
billion acquisition of five regional malls from Westfield Corporation.
Today, five of Centennial’s seven shopping center properties are
slated to undergo a total of $1 billion in transformational redevel-
opments over the next three to five years. Centennial’s portfolio
currently includes 7. 3 million square feet of retail real estate assets
serving 42 million annual visitors. The firm has created an initiative
focused on sustainability, efficiency and the environment. Its
Centennial Cares program is focused on giving back to the com-
munities in which the company works. Outside of Centennial,
Levin is also a past board member of Ability Connection, a non-
profit serving individuals with disabilities and special needs
throughout Texas a longtime supporter of the Gladney Center for
Adoption; and an ASPCA Guardian.
Since founding Trademark Property
Co. in 1992, Terry Montesi has worked
on, in various capacities, more than
$3.4 billion and 14. 6 million square feet
of community-focused retail and mixed-use properties across the country. Over
the years, Trademark has built up a
track record as a value-add operator
and trusted institutional advisor operating under the premise that retail properties must constantly evolve to maintain their relevance.
Montesi’s support of the core tenets of Conscious Capitalism led
him to create Trademark’s own conscious development model, the