Over the course of her career, Joyce Storm has completed over 35 million square feet of retail real estate
development projects. As owner of Storm Partners, a New York City-based investment and development
firm, she’s known for dynamic and focused industry insights, and her ability to provide insight on the latest retail/entertainment, development opportunities trends, brands and disruptors.
Early in her career, Storm charted a course in the development of trophy super regional malls from
coast to coast. In the 1980s and 1990s, when there were far fewer women working in real estate development than today, Storm found herself as the only female executive leading that product type, working on
million square feet, multi-level projects.
She recognized that given over 75% of all retail purchases are made by women, her industry was dominated by men. It was her belief that women would be more reflective of those who should be in the executive suites and board rooms of retail real estate corporations. With that mission in mind, Storm has for
years been vocal to champion women in real estate. She has lectured at The Wharton School of Business and Fisher Center for Real
Estate & Urban Economics at the University of California Berkeley in an effort to mentor a new generation of women leaders in the
Prior to starting her own firm, Storm previously served as a senior executive at New England Development, the Taubaum Co.,
Sony Retail Entertainment and at Wheelock Street Capital, where she focused on guiding the private company’s retail real estate
investments. Over the decades, she’s hired and mentored many qualified women as a force for change.
She ultimately founded Storm Partners to be able to own and develop retail projects. She also serves as a retail acquisition and
development advisor to hedge funds, private equity, retailers, financial institutions and developers lacking retail expertise. Under
the umbrella of Storm Partners, she conceived of the idea for Skyview Center in Queens to become an outlet center for Onex Real
Estate Partners. It ultimately sold for $400 million to Blackstone Group. Other clients include Credit Suisse, Starwood Capital,
Avalon Bay, the New England Patriots, and MetLife, among others.
One of her current areas of focus is developing in Hispanic communities. Storm is buying, repositioning and looking to develop
more grocery-anchored shopping centers in Latino communities across Texas and Southern California.
Outside of work, she is board member of Building for the Arts NY – Theatre Row (42nd Street Development Corporation), an
off-Broadway organization spanning a multi-theater complex, concentrating on offering affordable performance spaces for
groups engaged in creating innovative plays for a diverse audience. Storm also serves on the board of Music and the Brain, a
neuroscience-based program that brings music literacy curriculum and classroom keyboard instruction to schools with underserved students.
Native Realty Founder and CEO Jaime Sturgis has a holistic approach to working in retail real estate.
Rather than looking at individual retail listings and transactions in a vacuum, Sturgis looks at the big picture when analyzing the urban neighborhoods in the areas surrounding his base of Fort Lauderdale, Fla.
He prides himself on identifying South Florida’s urban neighborhoods with untapped potential and then
works to generate leasing and investment sales activity in those emerging markets. Previously, Sturgis
spent seven years running the Broward County sales and leasing operation for the commercial real estate
firm Metro 1 before deciding to branch out on his own and start Native Realty. He operates his firm with
a proactive mindset that brokers must hit the streets hard and hunt for the tenants and buyers they need
for their clients.
Sturgis is perhaps best known for his role in curating Fort Lauderdale’s trendy Flagler Village neighborhood with an exciting mix of retail, restaurants, bars and entertainment venues - completing 500,000
square feet in transactions in that community over the last three years. Within Flagler Village, Sturgis reinvented an old warehouse
building and turned it into The Hive a 15,000-square-foot (now fully-leased) complex with a mix of creative retail, office and restau-rant/bar tenants targeted at millennials and Gen Xers. He also created the first micro retail and office development in Flagler
Village. Also within the development, Sturgis led the conversion of a group of old warehouse buildings, originally built in the 1950s,
into an 18,000-square-foot retail project. Sturgis successfully leased up the complex to a diverse roster of tenants, including Invasive
Species Brewing, nonprofit ARC Broward, a boutique training center, and neighborhood coffee shop and roaster Wells Coffee.
Sturgis’ efforts re-inventing The Hive and Flagler Uptown culminated in January 2019, when he successfully brokered the milestone sales of both properties to a major Miami investor who had been active in Miami’s urban core neighborhoods of Wynwood
and the Design District. Each site sold for $6.625 million, for a total sale price of $13.25 million. The transactions set Flagler
Village records on both a price per building square foot and land square foot basis.
Sturgis is often invited to speak publicly at industry and business events and frequently interviewed by media outlets about his
transactions and broader market and industry trends. He’s won many awards, is a member of the International Council of Shopping
Centers and Urban Land Institute. Sturgis prides himself on having a diverse team, and his firm has seen its revenue surge from $5.8
million in 2017 to $28.9 million in 2018. And with 2019 beginning with the aforementioned record-breaking sales of The Hive and
Flagler Uptown properties, the firm is on track to easily surpass last year’s numbers.