Co-owned and managed by Marx Realty, Cross County Shopping Center’s property management team works to strategically remerchandise and elevate theretailer and guest experience throughout the Westchester County, NY property.The team, led by senior manager of property management Carl Calabro, seniormanager of marketing Liz Pollack, operations manager Jamie Cekai and seniordirector of leasing, Mark Utreras, works to drive experience, sustainability andconvenience at the center, which celebrated its 65th anniversary last year as oneof the nation’s original outdoor shopping destinations. Implementing a multi-year strategic plan to drive revenue and occupancy through activated commonareas, the team maintains a robust schedule of traffic-driving events, family-friendly amenities and digital attractions to ensure success. Delivering uniquespaces and immersive experiences, including a pop-up ice-skating rink and afood truck market, the team continues to differentiate the destination during theever-evolving retail landscape. Working to diligently maximize income throughrent opportunities, business development revenues, reduced expenses andincreased operational efficiencies, the team’s efforts have resulted in a 10% netoperating income increase since 2016. While managing retailer relationships,the team accommodates the center’s nearly 11 million annual visitors by findingways to increase gross leasable areas, such as back of house and lower-level space.The leasing team also works to de-lease where possible while adding fresh in-demand retail options. The team additionally converted more than 300 parkinglot light-pole fixtures and 40 truck tunnel lights to LED fixtures, resulting in$193,000 in cost savings. Increasing sales, attracting attendees, growing socialmedia impressions and generating sponsorship income through the creationand execution of various programs and advertising campaigns, the team hasreceived a number of prestigious awards for its efforts with the center.
PENN-FLORIDA COMPANIES RETAIL TEAM
Creating and executing strategic plans for Penn-Florida Companies’ retail division, SVP of retail propertiesLuanne Lenberg leads the retail leasing efforts for all mixed-use projects in the company’s pipeline.Equipped with extensive skill sets, the company’s retail team has cultivated strong retail partnerships in orderto deliver exceptional customer service. Lenberg has utilized her creativity to respond to industry changesand better serve customers throughout her career, which spans marketing, development, leasing and assetmanagement roles across project types ranging from urban mixed-use, lifestyle properties, historic sites andregional malls. She previously set an industry benchmark by implementing the tourism programming for theworld’s largest outlet mall, Sawgrass Mills, which fostered 40 million annual visitors and an annual retail salesgrowth from $500 million to more than $1.7 billion. Leveraging the team’s knowledge of ground-up, mixed-use development and retail expertise, the team is currently overseeing the retail leasing for the $1 billion,
2-million-square-foot, urban resort, Via Mizner in Boca Raton, the company’s largest development to date.
Liz Pollack Mark Utreras
Carl Calabro Jamie Cekaj