GlobeSt.com and CRETech came together for the first time at he RealShare Apartments conference in October to present wo highly engaging sessions that highlighted cutting-edge
technology solutions. The interactive and entertaining discussions
provided key takeaways and practical insights from top technology
innovators and adopters in the multifamily industry.
First up was a landlord session moderated by Michael Beckerman,
CEO of CREtech, where many top apartment owners talked about
how they are integrating technology into living spaces. The first
step is often an education process as multifamly companies learn
about technology products and information. Louis Schotsky, VP at
Equity Residential, said the firm began exploring and integrating
technology into its properties. Ultimately, it began investing in real
estate tech funds.
The same is true when it comes to maintaining the technology.
LMC has been one of the pioneers of implementing tech into
multifamily with its Chicago project Marlowe, which is fully outfit-
ted with smart home products. Peter Chmielewski, SVP of devel-
opment at LMC, said that the company studied hundreds of dif-
ferent implementations, really through trial and error, before
landing on the final suite it installed in Marlowe. “We wanted to
make sure that we had a suite of products that served our tenants
the best,” he said. “We also don’t have the expertise to manage
those technologies. We have gotten great feedback, and it has
been well received.”
Next was Tech Tank, where emerging tech firms competed in a
Shark Tank-style demonstration. Domuso, CloudKeyz, Smart Rent
and 1Spot Tech presented to four judges, John Helm, managing
director of Real Estate Technology Ventures; Michael Beckerman,
CEO of CREtech; Amber Schiada, senior director of research for
JLL; and Oron Maher, founder of Maher Commercial Realty.
Domuso opened the tech competition with Michael Lightfoot,
co-founder and COO. The firm is overhauling the rent collection
process with tech, and serving as a lender for renters who need a
short-term bridge to pay their rent. Lightfoot explained that col-
lecting rent is a burden for landlords and backend staff, estimating
that the cost for a large portfolio could be substantial—especially
considering that 80% of rent payments are still made with checks.
The firm already grew 400% in the last 12 months, and Lightfoot
expects the firm will grow another 400% in the next 12 months.
Shane Robinson, founder and CEO, CloudKeyz, presented the
firm’s tech update on the traditional call box. Cloudkeyz has propri-
etary software that allows guests to easily look up a tenant and call
using video software. Tenants are able to give guests access or even
give workers, dog walkers or guests a time-restricted code to enter
the apartment. The system also works for entry into different areas
of the buildings from the residents’ phones. Robinson also noted
that CloudKeyz enhances security by recording everyone who
enters and exits the building and time stamping the information.
Smart Rent is a home automation platform for both property
management and tenants. CEO Lucas Haldeman explained its benefits, which include access controls for both residents and owners,
maintenance monitoring and building optimization, which monitors functions like climate and lighting. One of the biggest benefits
of the platform is that it can work with and be integrated into different technology programs. Even better for property owners, the
benefits of the platform, from saving on utilities costs to asset protection, would pay for the program.
A joint presentation by GlobeSt.com and CRETech, Apartments Tech featured “Tech Tank,”
during which emerging tech companies went head-to-head in a Shark Tank-style demonstration.
MEETS TECH AT REALSHARE