Julie Chase is an expert in media relations and corporate reputation management throughout multiple industries, including real estate, retail,
healthcare and consumer goods.
Through efforts in public affairs,
events and crisis communications, she
uses her skills to advance the cause of
her many clients.
Chase previously founded two communications firms, ChasePR and
Chase Communications, which was
acquired by DC-based Levick in 2017. While continuing to operate ChasePR, she is now the managing director of Streetsense, an
experience-focused strategy, design and PR collective.
Adrienne Fasano, chief marketing officer, Americas for Cushman & Wakefield,
has led a massive transformation of the
company’s marketing function by shifting the mindset from one of “
traditional marketer” to one of “growth marketer.” She redefined sales methodology
and reset the overall go-to-market strategy with a client-facing approach.
She has also been instrumental in
reshaping the firm’s brand after
merger activity that ultimately united
three firms under the Cushman & Wakefield banner. Fasano
played a critical role in the launch of Cushman & Wakefield’s new
brand and corporate identity following its merger with DTZ in
September 2015. Consolidating disparate and distinct brands
into one cohesive, global voice, she eased integration and consolidation and helped position Cushman & Wakefield for aggressive growth.
What’s more, Fasano has created a diverse, inclusive and perfor-mance-based culture that has positioned the firm to grow organically. Finally, she believes in investing in relationships and the success of others within her personal and professional life. Fasano has
a lengthy track record of mentoring both male and female junior
As founder of GowerCrowd, Adam
Gower has unpacked the power of digital marketing for an entire generation
of commercial real estate sponsors;
helping them to syndicate projects in a
way never before possible, as commercial real estate sponsors were previously
prohibited from utilizing the Internet
to solicit investors for projects.
Following Congress’s decision to permit the use of digital media marketing
in 2012, Gower leveraged the industry’s
lack of tools to effectively form capital on the internet.
Gower created the Investor Acquisition System to fill this gap. As
the original and only capital formation system built exclusively for
commercial real estate sponsors, the Investor Acquisition System
provides both done-for-you and do-it-yourself digital marketing
solutions for capital formation.
Truss’ marketing team under Lynette
Grinter’s leadership has crafted an
effective content strategy that weaves
together blogs, public relations and
thought leadership, all timed around
public speaking engagements across
the country. This has produced qualified leads and led to greater brand
As vice president of marketing,
Grinter is a member of the Truss senior
management team which sets the strategic direction for the company. Before Grinter joined the firm,
there was no marketing effort at Truss and no brand recognition.
She initially performed all of the marketing roles before building a
team of professionals as the company scaled up. Revenues have
risen dramatically as a result.
During her tenure, the company has garnered several awards
including a B2B recognition in 50 on Fire (2017), the CRETech
RETAS winner for Overall Best Real Estate Tech Site (2017), Tech-Enabled Brokerage and Listing Marketplace (2018), a Chicago
Innovation Award (2018) and the Disruptor Daily Future of Real
In retail, many people have succumbed
to the idea that the “retail apocalypse”
has begun and there are no new frontiers to be explored. Colleen Heydon,
however, has turned the apocalypse into
a retail renaissance. Working in close
partnership with Centennial’s mall
teams, she envisions the future and sees
the transformation of yesterday’s traditional malls into walkable urban villages
of tomorrow. As senior vice president of
marketing, Heydon intuitively understands how the marketing and communications discipline must
adapt to provide an experience that future shoppers will embrace.
Heydon realizes that there is a paradigm shift and embraces taking calculated risks to more meaningfully connect with Centennial’s
communities and exceed consumer expectations. This is evident in
her work on the Hawthorn 2.0 and Fox Valley 2.0 redevelopment
campaigns where Heydon collaborated closely with the firm’s
development, leadership and mall teams to articulate and generate
excitement about the next iteration of experiential retail.
As president of the Hoyt Organization, Leeza Hoyt is responsible
for the strategic leadership of the firm. In the past three years,
under her leadership, The Hoyt Organization has continued to
Hoyt is typically one of the go-to resources for public relations
advisory and consulting advice for many CRE companies/projects
around the country. Known as a behind-the-scenes influencer, she
has launched housing complexes in New York, shopping centers
around the country and major mixed-use projects in downtown