Los Angeles. The key to Hoyt’s success
for the past 25 years are her tailored
communications teams. Her teams have
won more than 100+ industry awards
including the Award of Excellence for
the writer in residence program which
was created for the USC Lusk Center
for Real Estate, the PRism award for the
media relations program for a national
architectural firm, and a PRism award
for an integrated communications program designed and implemented for a
national brokerage firm.
Najla Kayyem embraces transformation
and innovative thinking on integration
and new uses in retail in her role of
senior vice president at Pacific Retail
Capital Partners. She is passionate about
helping inspire, teach and mentor the
next generation. Kayyem connects people and has a real knack for working
backwards to solve any problem.
Every two weeks, she hosts training
on a different subject matter–
empowering her teams and ensuring the marketing and communications professionals have a voice and a seat at
the table. Kayyem promotes from within to give members the ability to move into new roles and experience new ways to affect positive change.
She has been an integral part in instituting a mural program
across PRCP properties, as an integration of art experience and
shopping centers. The movement has more recently begun trending across the country. Kayyem and her team are also responsible
for a number of MAXI awards at ICSC including seven in 2018 and
three in 2019.
Dave Lewand has a 20+ year career dedicated to corporate, team and property-level commercial real estate marketing.
As owner of Dave Lewand Marketing
Services, Lewand has marketed 3,000-
plus CRE properties on behalf of more
than 300 CRE owners, developers, brokers and national retailers. Lewand is
also the author of creGROW, the first
WordPress theme dedicated to CRE.
He is the current marketing advisor
to All In Drone, a national drone pilot network and video post-production team dedicated to an all-in-one service for property
drone videos. His use of drones and time-lapse videography has
been used to highlight more than 100 commercial real estate proj-ects/properties via corporate websites and social media. From
project inception to finish line, direct reports and outside vendors
rely upon his experience as a project and people manager.
Lewand has 75% repeat business earned since 2009 and clients
include Bradford Real Estate Companies, Cushman & Wakefield,
ICSC, Lee & Associates, Marcus & Millichap and Michigan
Association of Realtors.
Long before sustainable construction
became a CRE focus, Annemarie
Marek, principal of Marek & Co., built
her reputation by contributing viewpoints to the Dallas Business Journal,
concerning the need for sustainable
schools and commercial buildings. As
the first PR consultant in Texas to earn
a LEED AP, Marek co-founded a non-profit named Shared FUEL (Shared
Focus on Urban Environmental
Leadership). She received the Dallas
Mayor’s Environmental Excellence Award as a “sustainopreneur”.
Marek has secured and served clients in the architecture, engineering and commercial construction industries, including
TDIndustries, Hill & Wikinson, Hall Financial Group, MYCON
General Contractors, PAGE and JQ Engineering. Her average client retention is 15 years, which speaks to the results that she delivers, including external communications programs, strategic thinking and networking skills.
Marek has taught business and global communications and PR
courses as an adjunct professor at the University of Texas at Dallas
for 16 years, while leading her firm’s consulting practice.
In a sea of tone-deaf media pitches,
Karen Marotta strives to preserve the
age-old notion that journalists and PR
professionals could not exist without
each other. With a passion for the
industry, Marotta’s strategy for success
is to understand the issues impacting
the sector, and to offer access and
insight to media influencers with as
much transparency as possible.
As senior director of communications at Greystone, Marotta serves as an
advisor to the firm’s C-suite with more than 20 years of PR industry
experience, and has worked to successfully raise the profile of the
firm and its founder, Stephen Rosenberg.
By communicating the firm’s priorities and its level of expertise
in areas of commercial real estate including affordable housing,
many projects have served to move the needle for Greystone. To
that end, Marotta worked to develop a relationship with The Wall
Street Journal to garner coverage of a marquis recapitalization
project that Greystone completed in Newark, NJ.
Magdalene Marvin is a futuristic, big
picture strategist. Her drive to develop
and execute tactical efficiencies has propelled her team’s increased operational
capacity and productivity, resulting in
marketing best practices which are
adopted by JLL teams on a national
scale. Furthermore, her optimistic leadership has helped to positively transform
her team’s culture, support retention
and hire additional team members.
As senior marketing manager of