54 GLOBEST. REAL ESTATE FORUM NOVEMBER/DECEMBER 2019 www.globest.com/realestateforum
SPARK STRATEGIC IDEAS
Based in Charlotte, NC, SPARK Strategic Ideas has made a big splash in the
local CRE industry by working with powerhouse companies in the area.
SPARK is small but mighty. Often working as a team of 20 or 25 professionals
with specialists and part-timers, the agency has 11 full-time employees. The
agency is known for having strong relationships with consumers and trade
media, getting clients noticed and putting Charlotte on the map.
In a market that is rapidly growing and constantly introducing new projects within retail, mixed-use, adaptive reuse, office and healthcare sectors,
SPARK has an uncanny ability to regularly secure coverage in a variety of
publications. This exposure serves beneficial to Charlotte; helping outside
developers and investors understand the benefits of pursuing a project in
While any PR agency can put out cookie-cut-ter news releases, SPARK’s approach to public
relations is all about building relationships and
focusing on key opportunities that truly make
sense for its clients. The firm fully immerses itself
in clients’ brands and industries to set goals and
develop tailor-made communications plans that
fit specific needs.
SPARK separates itself from other agencies by
paying attention to the small details that are
often overlooked and seamlessly integrating messaging in a natural manner. The SPARK team has
been referred to as a “Swiss Army knife” with
decades of depth in all marketing and communications disciplines while functioning as a greater whole.
Idea Hall reimagines how agencies work, with the notion of harmonic convergence between traditional marketing’s creative design
capabilities and PR’s immediate social media savvy. The agency’s integrated approach takes every campaign to the next level. Whether
launching a social media campaign or serving as a sounding board for clients with communications, reputation and business strategy, Idea
Hall is more than an agency partner; it is an extension of its clients’ teams.
Last year, the agency took home five American Advertising Awards. Idea Hall also was named a “prolific” winner by the Public Relations
Society of America in 2018 for earning four PRISM awards at the 54th Annual PRISM Awards Ceremony.
Julie Parrotta Jennings Cool
Randy Hall Kristina Sarenas Rebecca Hall
SPOTLIGHT MARKETING COMMUNICATIONS
With more than half a century of combined experience among its principals, Spotlight Marketing Communications has the creative
and technical expertise to provide best-in-class marketing and communications solutions to companies nationwide, particularly in
commercial real estate financial services. Spotlight differentiates itself from other agencies with its niche capabilities. The principals
of the firm have helped raise approximately $15 billion of investor capital since 2005. This professional background well equips
Spotlight to elevate its clients’ brands while navigating the tight regulations of the CRE financial services industry.
Spotlight has helped bring hundreds of commercial real estate projects to market on behalf of roughly two dozen clients. The firm
has also helped establish several leaders throughout the multifamily, affordable housing, industrial, healthcare and office sectors.