erty information,” explains Jay R.
Lucas, CCIM, a senior director of
Cushman & Wakefield in Dallas.
Both the ESRI offering as well as
Xceligent’s database offering
were last year integrated into an
umbrella technological platform
called CCIM Tech.
That support, both in terms of
classwork and ongoing services,
doesn’t begin and end in this
hemisphere either. And while
Steve Moreira does state frankly
that the quality and accuracy of
available data in other nations
takes a deep dive in comparison
to that available stateside, the
degree of support offered by
CCIM does not. The same level of
education and networking
backup is as strong in Asia as it is
in Europe or Austin, TX.
THE NEXT GENERATION
The technological emphasis is also important to CCIM’s ability to
reach all market participants in the face of another major shift--the rise of the Millennial. “As a senior instructor, I have lots of
first-hand experience in the classroom with brand-new MBAs sitting on one side and 50-year-olds who haven’t been in a classroom
for 30 years on the other,” says Webb. “The educational environment is very different today. We’ll have 450 new designees this
year, and two-thirds are under 40.” Furthermore, nearly 60% of
the total student body are 45 years old or younger.
And while one would assume that the technological aspects of
CCIM speak especially to Millennial members, Clements takes a
different view. “In order to join our faculty, you have to have a
successful business of your own. And if you have a successful busi-
ness, you’re in technology.”
Not surprisingly, Clements is not willing to cede technological
savvy to the younger generation. “That’s a generalization we don’t
experience all that much,” he says. “The person who created our
most sophisticated Excel spreadsheets is 78-year-old Bob Ward,”
for whom the Ward Center is named.
What Clements, and by extension the Institute, does embrace
is mentoring. “We’re training our faculty on how to train the
Millennial members through ESRI,” he says. “The younger gen-
eration is very good at finding data. But they need to marry that
with the older generation’s understanding and use of what these
And toward that end, CCIM created the
University Alliance program, “an organized
mentoring model where we connect experi-
enced professionals with the younger genera-
tion in an effort to guide them along their
early career paths,” he explains (See Sidebar).
We mentioned at the top that you’d hear
a lot about elevation when discussing CCIM.
But there was another common thread
expressed by virtually all the professionals—
inside the organization and out—and the
concept was trust. And of all those we spoke
with, it was probably best expressed by
“When I’m valuing a property, it’s easy for
me to call not only an NAI member but an
NAI CCIM, which makes all the difference
in the world in terms of trust. We know they
have the skillset and ethics or they wouldn’t
carry the designation.” ◆
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MENTORING & MILLENNIALS
Sandy Benak, CCIM, has a list of credentials as long as your forearm. A 30-year veteran of the
industry, she is office leasing manager in the Houston office of Granite Properties Inc. A past
president of the local CCIM chapter, she will also be next year’s chairman of the Institute’s
national marketing initiative and vice chair of the University Alliance Program.
She is also one of REAL ESTATE FORUM’s 2015 Women of Influence, for her leasing accom-
plishments for sure, but also for her mentoring. “Her efforts to mentor others will be the legacy
she leaves,” the recognition reads. “Benak thrives on guiding young professional women and
shows great passion and commitment to furthering their careers.”
A designee since 2010, Benak works heavily in the Alliance program and was instrumental in
Rice and Texas A&M universities joining the program, which now has 44 institutes of higher learn-
ing with Master’s degree programs. These programs qualify graduates for the CCIM Institute’s
fast-track designation program.
Like many of the chapters around the country, Houston, on Benak’s watch, opened local chapter events to students, providing membership for free and attendance at events for only $10.
“My expertise comes in talking to these students and younger people about CCIM and the
value it brings,” she explains. “When they’re just getting in the business they’re searching for
credibility. CCIM is a major step toward achieving that.”
“CCIMs have the skillset and they
have the ethics or they wouldn’t
carry the designation.”
ROBIN WEBB, 2016 President-Elect