CERTIFICATIONS/DESIGNATIONS FOR INDUSTRY PROFESSIONALS
CCIM—Certified Commercial Investment Member—CRE’s global standard for professional
achievement, earned through an extensive curriculum of 200 classroom hours and professional
experiential requirements. CCIMs are active in 1,000 US markets and 31 other countries and
comprise a 13,000-member network across all fields of commercial real estate.
CIPS—Certified International Property Specialist—The program includes five full days of
study focusing on the critical aspects of international real estate transactions, and an influential
network of 2,000 professionals who turn to each other first when looking for referral partners.
CPM—Certified Property Manager—Recognized as experts in real estate management.
Designees demonstrate expertise and integrity to employers owners, and investors.
CRB—Certified Real Estate Brokerage Manager—Awarded to Realtors who have completed
advanced educational and professional requirements. Designees are said to be better positioned
to streamline operations, integrate new technology and apply new trends and business strategies.
CRE—Counselors of Real Estate—An international group of recognized professionals who
provide seasoned, objective advice on property and land-related matters. Only 1,100 practitioners hold the CRE designation globally. Membership is by invitation only.
C-RETS—Certified Real Estate Team Specialist—This certification is designed to improve
team development, individual leadership skills and financial performance. The courses provide
the tools, strategies and knowledge required of CRE professionals in a team environment.
e-PRO—NAR’s e-PRO certification teaches you to use cutting-edge technologies and digital
initiatives to link up with today’s savvy real estate consumer.
GRI—REALTORS with the GRI designation have in-depth training in legal and regulatory issues,
technology, professional standards, and the sales process.
NAR’s Green Designation/GREEN—Through NAR’s Green Designation, the Green REsource
Council provides ongoing education, resources and tools to help real estate practitioners find,
understand, and market properties with green features.
PMN—Performance Management Network—This designation focuses on negotiating strategies
and tactics, networking and referrals, business planning and systems, personal performance
management and leadership development.
RENE—For professionals who want to sharpen negotiation skills, the certification program
gives Realtors the tips and tools they need to be skillful advocates for clients.
SFR—This certification teaches real estate pros to work with distressed sellers and the finance,
tax, and legal professionals who can help them, qualify sellers for short sales, develop a short
sale package, negotiate with lenders, safeguard your commission, limit risk and protect buyers.
SIOR—Society of Industrial and Office Realtors—Also an association (see cover story), this
designation is held by CRE brokerage specialists who meet standards of experience, production,
education, ethics and provide recommendations.
SRS—Seller Representative Specialist—Designation awarded to real estate practitioners by the
Real Estate Business Institute who meet specific educational and practical experience criteria.
Those discussions, Sullivan adds, may
include insights into how to get ahead, how
to expand current responsibilities or how
to best position themselves to move into
another part of the firm. “We encourage
our people to view their job as a rubber-
sided, box they can ‘push against’ to
expand their goals and job experiences.”
For Santaularia, the young professional
fallout is represented to be upwards of 50%
industry wide. “The industry fallout of YPs
was likely more substantial than that in the
2008-2012 cycle when even CRE veterans
struggled to earn a living. In 2012, we were
compelled to create a ‘Young Professional
Training and Mentoring Program’ to help
ensure that when we elect to hire a Young
Professional, we, and more importantly, the
YP who is making a commitment to
Bradford, have some assurances that they
will succeed in CRE and with Bradford.”
He continues that the talented young
professionals have options, both institutional and entrepreneurial. “Training is
timely and expensive in mentoring man
hours. We want to ensure success,” he says.
“We don’t approach hiring or training
people like my golf game, which is ‘hit and
hope.’ Additionally, along with our ‘YP
Boot Camp’ prior to hiring, we require YPs
A Career Investment
COMMERCIAL REAL ESTATE ASSOCIATIONS
CRE Finance Council CREW Network
NAREIT Nat. Association of Realtors
The number of university programs, associations and designations for commercial real estate has proliferated. Here is a list of just some
of the many the industry has to offer.
COLLEGES AND UNIVERSITIES WITH
TOP PROGRAMS FOR CRE DEGREES
Georgia State University
Johns Hopkins University
Massachusetts Institute of Technology
New York University
Texas A&M University
University of California—Berkeley
University of California—Irvine
University of California—Los Angeles
University of Cincinnati
University of Connecticut
University of Denver
University of Florida
University of Georgia
University of Illinois—Urbana Champaign
University of Pennsylvania
University of San Diego
University of Texas—Austin
University of Wisconsin Madison