ALLIANCE RESIDENTIAL CO.
Alliance Residential Co., recently broke ground on Marvelle at Southcenter, a property designed exclusively for residents age 55 and up in
Tukwila, WA—the first of its new active adult housing communities and another addition to its extensive portfolio of brands.
Score another success for Alliance Residential, headed by chairman and CEO Bruce Ward and Jay Hiemenz, president and COO. The
Phoenix-based firm has become one of the largest private multifamily companies in the US, active in 19 states and 33 metropolitan markets with 35 regional offices. All told, the company, with the aid of other top executives—CFO Bob Weston, chief investment officer John
With a focus toward local leadership and national support structure, Alliance
has several operating alliances in place. Alliance InStyle is one; it ensures that on-site associates demonstrate a unified and branded look that reflects the Alliance
culture and the quality of its assets. Alliance Alive is a benefits program to support
its associates in discovering new approaches to wellness through all aspects of life.
Alliance Insights, its big data repository, gathers more than 1 million data points a
month from disparate data sources, tracking customer experience, associate performance and financial analyses for its assets. Additionally, in collaboration with
Dwelo, Google and Nest, Alliance has launched its Alliance SmartHome technology package to deliver the features its customers want while addressing the unique
challenges of multifamily integration.
Its strategic survey programs, done in partnership
with Kingsley Associates, allow Alliance to better
understand the needs and demands during key
phases of residents’ life cycles. Through its Alliance
Cares program, associates positively impact individuals and organizations in need, while Focus Green
develops sustainable solutions for properties, associates and residents to help reduce Alliance’s consumption of energy and natural resources. Finally, Alliance
has a partnership with ENERGY STAR, an EPA voluntary program that saves money and protects the climate through energy efficiency.
THE BASCOM GROUP
Over the past 12 months, the Bascom Group has completed more than $1 billion in transactions throughout
the US, targeting value-add multifamily in infill areas
with high barriers to entry. Many of these assets are distressed and come with a number of issues that may give
traditional investors pause. But they can be overcome
with a well-planned strategy and effective implementation—which is Bascom’s sweet spot.
The Irvine, CA-based private equity firm was founded
by principals Jerry Fink, David Kim, and Derek M.D.
Chen, in 1996. All University of Wisconsin alumni, they
named their company after “Bascom Hill,” the site upon
which the university’s business school sits. Launched in the midst of the savings and loan meltdown, the firm’s initial business plan was to
acquire and reposition 300- to 500-unit apartment buildings by implementing value-add renovations and community outreach programs.
That same year the company acquired its first property, a 58-unit asset later called “Ontario Plaza.” From there, the firm went on to develop
throughout California, Arizona, Hawaii, the Pacific Northwest, Colorado, Utah, Texas and other select markets across the US.
Bascom has closed more than $16.6 billion in multifamily and commercial transactions since 1996—including 602 multifamily community transactions and 160,968 units. The company has become one of the most active apartment buyers and operators in the US. Along the
way, it’s been awarded several recognitions including WHW Corporate Volunteer of the Year in 2017 and the National Association of Home
Builder’s Best Repositioning of a Multifamily Asset Finalist in 2016. That same year, it was also cited as Outstanding Corporation or Business
by National Philanthropy Day and received the Young Entrepreneur of the Year Award by Ernst & Young.
It has also built a loyal employee base, in part through such initiatives as its volunteer program in which employees give 10 hours each
quarter to a non-profit of their choice. In turn, the company matches those hours with additional vacation hours.
Derek Chen, who is also founder and chairman of Chenco Holding Co. in China, oversees corporate finance and strategic development
for Bascom. Prior to founding Bascom, managing partner Jerome Fink was a senior acquisitions and sales manager with Pacific Mutual Life
Insurance Co. David Kim, also a managing partner, was a senior analyst and development associate with Disney Development Co.
V. Jay Hiemenz
John T. Rippel Brad Cribbins
Jerome Fink Derek M.D. Chen