JULY/AUGUST 2020 GLOBEST. REAL ESTATE FORUM 59
www.globest.com/realestateforum
and ensure success for clients. Through
her company, she creates websites,
video marketing, podcasts, listing pres-
entations and more, while mentoring
and training agents. She authored the
book ‘Making Real Estate Work,’ and
she recently served as one of the few, if
not first, female CEOs of the National
Commercial Real Estate Association,
where she managed its expansion strat-
egy, created its new website, produced
promotional videos and grew its mar-
keting and training to assist professionals in the industry.
ERIKA KIM
Born and raised in Mexico City, of both
Korean and Spanish descent, Erika Kim
had overcome many obstacles prior to
moving to San Francisco as an immi-
grant to establish her industry career.
Determined to succeed with a Master of
Business Administration degree, Kim
now serves as VP of marketing at Avison
Young. She successfully improves mar-
keting material quality, new business
development processes and client-fac-
ing deliverables, while positioning the firm for success. Executing
industry events and supporting the firm’s rev-
enue generation, Kim also delivers com-
panywide marketing programs to
expand business lines. She has created
and launched more than 50 property
marketing campaigns, representing
more than 10 million square feet through-
out the West Coast.
LINDA MCDONOUGH
Achieving success through various positions and company mergers, LindaMcDonough’s ability to adapt to marketing changes has consistently provenbeneficial. Constantly absorbing changing industry dynamics, customer needsand market demands throughout hercareer, she has remained at the forefront of social media use; utilizing various platforms to drive leads, build brandawareness, share relevant informationand better-position companies within the crowded marketplace. AsMcCall & Almy’s VP of marketing,McDonough delivers compelling marketing resources, establishes short- andlong-term corporate goals, devises business opportunities, increases media visibility and advance the company overall.
AMY MILLARD
Originating from a technology back-
ground, Amy Millard applies her SaaS
marketing expertise and her CRE
knowledge to advance the industry. As
CMO of VTS, Millard has led significant marketing efforts for the
firm and its platform. In addition to guiding two marketing teams,
delivering valuable offerings and promoting innovations, she
implements creative business strategies and launches new products
for the firm. Directing marketing for VTS’s most successful year to
date, in 2019, Millard marketed the launch of the firm’s newest
VTS platform generation, she spearheaded marketing efforts for
the firm’s $90 million series D funding, and she additionally led the
launch of the firm’s new retail software.
PAMELA MURPHY
Joining Lee & Associates in 2015 as a
research and marketing intern, Pamela
Murphy now serves as director of mar-
keting and public relations, interna-
tional. At 27 years old, she offers a fresh
industry view, while specializing in mar-
keting strategy implementation.
Committed to collaboration, Murphy
spearheaded interoffice communica-
tion to unify brand-
ing efforts and
share resources across the firm’s North
American offices. Within the past year,
Murphy launched several internal and
external marketing campaigns. She is also
responsible for international public relations,
website and social media management, developing
companywide marketing materials, hosting monthly training calls
and coordinating the company blog.
LEA STENDAHL
Passionate about assisting industriesthat may overlook branding or lackinnovation, Lea Stendahl holds extensive experience in developing differentiated views and validating brandsthrough an innovative process andtargeted audience. Continuing to creatively position brands, Stendahl currently serves as CMO at Suffolk, whereshe recently led an entire re-brandingcampaign. Driving measurable businessand showcasing the construction industry’s impending disruption,Stendahl successfully redefined Suffolk’s identity to build on thecore business of equity. She executed integrated marketing, a diversification strategy and expanded services by defining the company’s ‘why’ and evolving the brand into something more meaningfuland contemporary to add value and differentiate itself.
KATHERINE STONE
With a proven track record of amplifying brands through effective marketing,public relations and digital campaigns,Katherine Stone utilizes her 27 years ofcorporate and non-profit experience tosolve complex challenges and driveresults. Joining Cooper Carry in 2018 toserve as brand director, Stone successfully expands service offerings, tailorstactics and pitches new and existing cli
WOMAN
TO WATCH
WOMAN
TO WATCH
