consistently adhered to corporate standards, developed corporate
brand guidelines for each office, streamlined the process for creat-ing/issuing marketing and PR materials and developed training
for the marketing teams in different international locations. Scott
managed a full brand refresh and new website completed in 2018.
To lead this $1 million project, she collaborated with influencer
groups to build consensus, including Cresa’s global board of directors, emerging leadership council and strategic leadership council,
during the 24-month period.
Since Melissa Swader joined SVN Desert
Commercial Advisors in 2015, the top-ranked brokerage in Arizona has gone
from $55 million in total volume sales
and lease transactions to nearly $125 million. Her marketing campaigns, along
with PR and media programs, have been
a catalyst in brand awareness for SVN’s
fifth-ranked office, out of more than 210.
Swader, who is director of marketing,
PR and administration, is also a small
business advocate. She hosts a business
networking event every quarter, gathering 70 to 100 people at each
event, totaling more than 450 small businesses within the last three
years. Additionally, Swader hosts a women entrepreneurs event,
W.E. CAN, every month. She is a mentor in Arizona State
University’s W.P Carey School of Business Entrepreneurship
Program. Swader also assists aspiring journalists from the Walter
Cronkite School of Journalism and Mass Communications.
Her new business and marketing book will be published in late-
2019, and she additionally has a new show, “Real Talk, Real
Business, Real People.”
Sabrina Wottreng was hired as PR
director for Kiser Group, KIG CRE
and Enodo in 2017. Both KIG CRE
and Enodo were acquired and
Wottreng’s efforts in branding, promotion, marketing and thought leadership helped the companies receive
national attention, necessary for
acquisitions. She has since gone on to
start her own PR business–Sabrina
Wottreng Public Relations LLC–with
accounts including Kiser Group,
Luxury Living Chicago Realty and River City Apartments (
formerly River City).
Throughout her three years with Kiser Group, she has
exceeded the results for previously retained agencies. In 2018,
Wottreng secured 159 media placements for Kiser Group for listings, closings, new hires and company promotions, as well as
ghostwriting thought leadership articles on Forbes.com. Most
notably, she secured press placement in Crain’s Chicago Business
for a large condo deconversion listing, which generated a $38
She additionally earned a place in the 2019 “ 30 Under 30” from
the Publicity Club of Chicago.
ARBOR REALTY TRUST’S MARKETING DEPARTMENT
Arbor Realty Trust’s multidisciplinary marketing team is focused on digital initiatives that range from developing a marketing technology stack to lead generation, including a heavy focus on content strategy and
execution. The team has influenced the environment of real estate marketing, by putting the “content” back
in “content marketing.” Instead of producing generic content, the company provides clients and potential
partners with unique real estate research and intelligence, available only through Arbor.
Utilizing blogs as a legitimate digital tool, Arbor has led the industry in heightening the method’s relevance. Defying typical website standards and prose, Arbor’s in-house marketing team produces material similar to trade journals, with regularly posted content which multifamily professionals consistently turn to for
accurate, reliable and useful information.
One of its most unique approaches has been its partnership with Chandan Economics, to create what is
believed to be the first small balance multifamily loan research in the industry. This partnership is also
launching a Small Balance Multifamily Loan Index, which uses data analytics to provide meaningful insights
Arbor’s success in marketing content has been demonstrated with its #EveryDealMatters campaign to help surpass the 10,000 followers
mark on LinkedIn. The firm has also used its internal company culture campaigns, including its “Be the Best You Can Be” employee video
series, to grow its outward-facing brand.
In 2016, Arbor introduced Arbor Loan Express (ALEX), a groundbreaking improvement in the loan application process. It served as
the first all-agency online origination platform specifically for the multifamily market.