VIOLET PR
Violet PR became a change-maker, breaking into the industry as a woman-owned business. Established in 2010, April Mason founded
Violet PR when there were limited female leaders in the CRE space. Since then, Violet PR has worked to generate media coverage
and secure speaking opportunities for some of the most influential women in the Garden State.
Whether it’s rebranding a city, drawing attention to a revitalized neighborhood or promoting a new sustainable development,
Violet PR helps clients make a difference. Through the combination of news stories, social media and compelling content, this
NJ-based boutique public relations agency has helped clients attract more dollars and supporters.
Violet PR has worked on campaigns for many CBRE projects including the Live! Hotel and Conference Center in Hanover, MD,
the 22,000-square-foot office revitalization at 706 Giddings Ave. in Annapolis, MD, the Baldwin Harbor Apartments in Orlando, and
197 and 207 Van Vorst in Jersey City, NJ. The team has also promoted many significant regional projects, including expansions at
Port of Savannah, the completion of Sub Tropolis in Kansas City and developments around the Pittsburgh International Airport.
Violet PR also has secured national and trade media coverage for Brooklyn’s first new marina in decades.
Violet is proud to work with ProudLiving Companies, a real estate development firm that constantly gives back to its community.
The Violet PR team secured over five media placements for this initiative in local newspapers. Its team also provides mentorships to
other professionals looking to break into the commercial real estate space.
THE REAL ESTATE ROUNDTABLE
The Real Estate Roundtable brings together ownership, development, lending and management firms
with the leaders of major national real estate trade
associations to jointly address key national policy
issues relating to the industry and the overall economy, with DC policymakers. The Roundtable’s leaders
seek to ensure a cohesive industry voice is heard by
government officials and the public, concerning real
estate’s important role in the global economy.
Leading up to the passage of the Tax Cuts and
Jobs Act of 2017, The Roundtable played a significant role in encouraging policymakers to retain or
enhance key elements of the tax code, which promote productive real estate investment and job growth. In January, the Treasury Department issued final regulations and new guidance
on the 20% deduction for qualified pass-through business income under IRS code section 199A, a vital and complex element of the
2017 tax overhaul law. The original proposal was a vital topic of Roundtable president and CEO Jeffrey D. DeBoer’s testimony to the
Senate Finance Committee, before lawmakers released the first version of the tax overhaul. The Roundtable was closely involved in the
legislative development of the provision and the rulemaking process. The final rules preserve real estate investors’ eligibility for the
deduction and include important clarifications that will remove lingering taxpayer uncertainty.
The Roundtable continues to work with the Treasury Department and IRS regarding opportunity zone tax incentives. Under the leadership of Roundtable chair, Debra Cafaro, the organization is also committed to building an industry network that reflects the diversity of
the membership.
Tom Ranzweiler Christina Forrest April Mason Sarah Smith Dan Gunderman
Scott Sherwood Jeffrey DeBoer Abigail Grenadier
