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CONTENTS
VOLUME 76 | NUMBER 8 | 894TH ISSUE | NOVEMBER/DECEMBER 2020
42
Marketing Influencers
18
Senior Housing Influencers
28
Healthcare Influencers
4 Editor’s Page
By Erika Morphy
6 Up Front
What’s trending in the world ofcommercial real estate?
ALSO IN THIS ISSUE
53 Professional Real Estate ServicesResource Guide
54 Advertisers’ Index
55 2021 Debt & Equity Guide
10
The Road Ahead
This time last year no one could have imaginedhow 2020 would turn out. But with contours of aonce-in-a-lifetime Black Swan event now clear, wehave a realistic sense of how 2021 might unfold.
By Erika Morphy
14
Senior Housing Takes Steps To A
Recovery
The asset class was pummeled by the pandemicbut there are subtle signs that positivemomentum is underway. By Erika Morphy
By Erika Morphy
38
CRE Marketing in the Time of the
Pandemic
Marketers have had to toss their old playbooks inthe era of Covid- 19. In many cases this has beena good thing.
By Natalie Dolce
6
28
6
