Since then, Johnson has expanded the SIOR’s brand presence,established data-driven marketing initiatives, led full re-brands ofSIOR’s two in-person events, fully redesigned SIOR’s website,elevated recruitment efforts through campaigns, and refreshedthe foundation’s brand visuals and related collateral. While overseeing all international brand awareness initiatives and the marketing of SIOR’s membership, conferences and educational programs, Johnson has excelled as a senior management teammember by providing valuable perspective and insight, and leading multi-channel communications and media relations efforts.
Utilizing his international financingexpertise and his multicultural background, Israel Kreps established KrepsDeMaria, alongside his partner, in1988. Launching the agency to providestrategic communications and crisismanagement services to industry stakeholders, Kreps has since built one ofthe largest public relations firms inSouth Florida. His leadership hassecured prestigious local, national and international clients forthe firm, which he supports through various public relationsefforts, such as promoting community-based development initiatives, securing city-wide approvals, implementing appropriatemessaging and providing platforms to host conferences. As CEO,he continually offers expertise in navigating the complex publicapproval process, mitigating public relations crises and launchingnew products at inopportune times. Known for his willingness tojump in and fix problems, Kreps has secured a reputation amongthe industry as a trusted source of wisdom and transparency.
Within his first days as Savills’ interimdirector of public relations, MichaelLassiter was tasked with managing thefirm’s company-wide rebrand and repositioning. Utilizing media relations,social media and public relations tactics, he successfully developed and ledan integrated corporate media strategyand public relations campaign.Through his flawless execution of thecompany-wide brand rollout, which resulted in more than 201 million total impressions, Lassiter was quickly promoted to full-timedirector of public relations for Savills’ more than 35 NorthAmerican offices. He has since continued to develop an internaland external communications strategy to ensure a cohesive voiceand messaging campaign for the company, while accomplishing anunprecedented volume of media placements for the firm.Furthermore, Lassiter has impacted the development of the firm’sdiversity and inclusion program, and additionally created thefirm’s Black Excellence United employee resource group.
Petula Lucey has dedicated her more than 20-year industry career
to leading marketing and communications initiatives for promi-
nent industry players, such as Tishman
Speyer, Cushman & Wakefield and cur-
rently, Lendlease. In her various roles,
she has led digital transformation
efforts and strategically repositioned
brands. Lucey initially joined Lendlease
in 2017 to help navigate and establish
the firm’s expansion into development
and investments. As head of marketing
and communications, she has since
evolved the firm’s marketing approach
to utilize digital technologies, increase
social presence, implement company-wide customer-focused sys-
tems and more effectively reach target audiences. She has made
great strides in increasing brand awareness and driving revenue for
the firm by executing a strategic external multi-channel communi-
cations plan, while developing and implementing best-in-class
positioning. Furthermore, Lucey has developed numerous pro-
grams and initiatives to benefit 110,000 families within Lendlease’s
military housing communities.
MCCALL & ALMY
With more than 22 years of experiencein developing and implementing strategic marketing communications programs, Linda McDonough continuallyand successfully adapted to businessstrategy changes while her previouscompany underwent numerous mergers and acquisitions. McDonough thenjoined McCall & Almy as SVP of marketing and immediately put together anaction plan to reposition the firm, leverage and showcase its workand maximize its visibility in the marketplace. As an enthusiasticand talented brand strategist, McDonough spearheaded the use ofvarious platforms to drive leads and build awareness. Her plan hasresulted in enhanced visibility in the press, improved SEO, variousaward recognitions and a significant increase in followers acrossLinkedIn, Twitter and Instagram. While absorbing industry dynamics and delivering compelling marketing resources, McDonoughestablishes and implements short and long-term corporate goals inorder to generate results and execute business growth.
LEANN M. MESTERPHYSICIANS REALTY TRUST
As one of Physicians Realty Trust’s earliest employees, Leann Mester hasremained at the forefront of the company’s success and growth from a start-upIPO to a nearly $5 billion valued portfolio. As marketing and communicationsmanager, Mester serves as the company’svoice and vision for internal and external marketing strategy and execution.Instrumental in creating, cultivating andcommunicating the company’s mission, values and strategy, Mesterexpertly keeps the firm on brand and on message, from social mediacontent and printed publications, to data visualizations and financialreporting. Within her role, she organizes the annual, national, multi-day DOC management summit for hundreds of healthcare real