egy, the team executed research, developed a brand strategy, messaging platform, visual identity, brand standards guide, new websiteand marketing collateral and implemented the roll-out.Differentiating and evolving the brand, the campaign greatlystrengthened the brand in new markets. The team, led by 11 creative professionals, including SVP of marketing, Karen Benoit,senior marketing director, Shayna Leonardsen and marketingdirector, Christina Twidale, comprises an additional 70 professionals throughout the firm’s 22 West Coast offices. As local expertswith broad regional reach, the team increases the firm’s customerbase, positively impacts annual revenue and continues to envisionand implement custom marketing strategies that yield best results.
KPMG WOMEN IN REAL ESTATE
In response to the continued need to help support and elevatewomen within the industry, KPMG LLP launched its women in realestate initiative in 2017. Aiming to showcase its real estate practice’sdiverse leadership, for which numerous women hold executive positions, KPMG established the initiative to provide professional andpersonal advancement opportunities within the organization, itscommunities and educational institutions. While helping clientsmeet their business challenges, the group strives to cultivate changewithin the industry by offering educational opportunities, thoughtleadership content, programming, networking, events and adaptivetraining. The group shares fresh data and firsthand perspectivesconcerning gender diversity, as well as best practices for change ineffort to address the industry’s entry, retention and re-entry forwomen. Through the initiative, the group additionally created aboard-readiness workshop series to offer adaptable curriculum andeducate industry women through varying perspectives.
LUXURY LIVING CHICAGO REALTY’S MARKETING
TEAM
As the marketing lead for numerous marquee properties throughout Chicago, Luxury Living Chicago Realty’s marketing team hascultivated a reputation for success among institutional multifamilyowners, operators and managers. The in-house team of four professionals functions like an agency; building assets’ brands and generating leads by developing websites, directing photography and vid-eography, managing social media accounts, running email andpaid digital campaigns and implementing SEO and SEM strategies.Involved in each stage of the company’s projects, from pre-develop-ment through stabilization, the team collaboratively works withproject stakeholders to align efforts toward a consistent voice andvision. The team drives the company’s website, which is responsiblefor the majority of the company’s leads and ranks in Google’s topfive search engine results. The team additionally provides informative content, resources and testimonials through its blog, whichrecently experienced a 22% increase in traffic through the use ofSEO opportunities.
MORGAN PROPERTIES MARKETING TEAM
In 2017, Morgan Properties underwent its first full corporate
rebranding in its more than 30-year history. Spearheading the
rebranding efforts was the firm’s marketing team, which success-
fully rolled-out a new corporate website, logo, tagline, messaging,
signage and individual property websites. By expanding call-to-
action messaging, assessing geographical factors, creating visual
tools and working with key partners to engage its tailored cam-
paigns, the team expertly drove the brand into the new age of
marketing. Upon substantial acquisitions in 2019, resulting in a
significantly elevated market presence for the firm, the team
rebranded each new apartment community to distinguish and posi-
tion the brand in new markets. Implementing marketing strategies
across the company’s more than 300 apartment communities, the
team highlights the communal lifestyle and amenity-driven living
experience of the residential brand, while additionally responsible
for corporate marketing strategy and customer-service experiences.
NORTH AMERICAN PROPERTIES MARKETING TEAMAiming to create purpose-driven developments through tenantconnections, North American Properties has built a team of hospi-tality-trained professionals, responsible for activating vibrant, successful communities and authentic experiences. Upon completingcustomized on-site training, each team member ensures the consistent delivery of elevated guest experiences, event programmingand community engagement at each NAP property. Utilizing acombination of social media, public relations, influencer marketing and community-driven events, the team successfully garnerslocal and national attention and sets the tone for experiential marketing. Ensuring street-level energy, the team members organizefitness classes, host seasonal celebrations and coordinate specialcelebrations, happy hours, fashion shows, shopping sprees andmore in effort to drive tenant traffic. In addition to incorporatinga charitable component into each property’s marketing, the teamis currently dedicated to deploying the firm’s COVID- 10 responseprogram at each property to ensure the community’s safe return.
SRS REAL ESTATE PARTNERS’ CORPORATE
MARKETING TEAM
In addition to elevating SRS Real Estate Partners’ brand, communicating its value proposition, leading companywide marketing strategy and building effective marketing tools, the firm’s corporatemarketing team is responsible for leading the internal, annual,companywide summit event. The massive undertaking requiresplanning from the relatively small team that commences sixmonths in advance. Securing the appropriate programming toeducate 300 international attendees and maximize time at theevent, the team ensures that professionals build strong relationships, celebrate successes, share industry forecasts and raise moneyfor the firm’s national charity, the Alzheimer’s Association.Through the team’s efforts, the event has raised more than$350,000 for the association. The team additionally launched thefirm’s diversity, equity and inclusion platform at the event this yearto focus on anti-racism efforts and shared industry resources.
VTS MARKETING TEAM
Since the launch of the commercial real estate leasing, marketingand asset management technology platform, VTS, in 2012, thecompany’s marketing team has worked as a driving force behindthe product and its accomplishments in revolutionizing the industry. While positioning the advanced, real-time product as a leadingplatform, the dynamic team of 20 professionals has operated in afast-paced manner to execute new products, innovations and milestones. Assisting in continuously adapting the platform to meetevolving market conditions and customer demands, the team handles VTS’ demand generation, strategy growth, overall brand positioning and pipeline management for its more than 12 billionsquare feet of global assets. While overseeing all aspects of contentcreation for more than 45,000 users across 38 countries, the teamadditionally spearheaded marketing efforts for VTS’ $90 millionseries D funding found in 2019.
