shifted the typical advertising approach from focusing on property features, to focus on the human experience of working, eating and resting within a space. Basing each project’s marketingmessages on comprehensive research, creative thinking andthoughtful consideration of analytics and data, Seed Agency utilizes relevant imagery and words to pique curiosity, beginauthentic conversations with potential users and execute highdemand and increased client asset value.
While building brand worth for clients through creative and strategic marketing solutions for 14 years, Small Giants has recentlysecured additional success through the launch of various programs during the COVID- 19 pandemic; such as a new website tooffer resources, a webinar series to feature best marketing practices, and Zoom training to guide clients through remote interviews. Since 2006, the team of 26 professionals have served morethan 400 clients and developed a client base of more than 90%repeat clients. The company implements advanced animationservices and integrates itself as clients’ team members in order toachieve goals. Dedicated to growing companies through marketing services, founder and president, Danielle Feroleto is additionally committed to providing tools for others to succeed withinmarketing. With a more than 80% female staff, the woman-ownedcompany is consistently recognized for its company culture and itserves as one of the only firms certified as an approved trainingprovider.
THE BRAND GUILD
Through its comprehensive approach to real estate public relations and marketing, the Brand Guild focuses on telling storiesthrough the lens of the consumer, in order to showcase neighborhoods on the rise and spotlight premier residential properties. Thecompany’s dedicated team of public relations, events and socialmedia specialists execute creative content and media strategies tocontinually accomplish stakeholders’ goals and positively impactclients’ bottom line. Working with prominent developers in theWashington DC area, the company positions executives as visionarythought leaders, while executing placemaking strategies for developing communities and properties. A trusted partner to some ofthe area’s most transformative neighborhoods and developments,the Brand Guild has advanced some of the region’s most substantial and innovative projects, such as City Market at O, Shaw, TheWharf and The Yards.
THE HOYT ORGANIZATION
For more than 25 years, the Hoyt Organization has tailored com-
munication efforts, demonstrated its dedication to the industry
and garnered countless industry recognitions. Serving as the
firm’s creative director, president, Leeza Hoyt guides her team to
provide strategic direction and advice to various commercial real
estate entities. The company notably launched a digital campaign
to reach leasing goals for a major residential complex, solidified
the position of a well-known industry research institution,
expanded the presence and membership of a major industry
association, worked as an advocate for an industry trade group to
influence public policy, assisted a low-income housing non-profit
in expanding its reach, built a brand awareness program for a
national architectural program and highlighted the overcrowd-
ing and slum-like conditions in the international housing market.
More recently, the company created a tailored, COVID- 19
resource directory for clients to communicate effectively while
growing their profile.
THE WILBERT GROUP
By providing key service offerings, such as traditional media relations, full-service digital marketing, influencer engagement, podcast capabilities, crisis communication and more, the WilbertGroup has experienced substantial growth in recent years. Fromnine full-time employees and a $2.35 million revenue in 2016, thecompany has since executed two strategic firm acquisitions andlaunched six new service lines to achieve $6 million in revenue, aroster of more than 60 industry clients and 30 full-time employees.As a trusted partner to national and international real estate firms,the Wilbert Group serves the full lifecycles of its clients’ brands.While staying at the forefront of industry trends, the companycurates and deploys targeted content, implements compelling storytelling, plans property activations and drives an impressive ROIfor clients.
WATER & WALL
As a renowned marketing and communications agency based inNew York, Water & Wall has recently focused its efforts on shiftingthe perception of investors, advisory communities, the media andthe broader business landscape, concerning Qualified OpportunityZones. As the agency of record for Cresset’s QOZ business, Water& Wall began a media program to promote the Cresset-DiversifiedQOZ Fund I in August 2019, and has since secured 50 mediaopportunities and 44 published articles for the Cresset team. Thecompany’s efforts have assisted in educating the market aboutQOZs; breaking down tax implications, deadlines and communityimpact surrounding the investments. Water & Wall’s media workgained a broader recognition for Cresset and ultimately allowedthe company to launch a second QOZ fund. Previously, Water &Wall worked for the largest foreign owner of Brazilian real estate,GTIS Partners, for more than a decade.
Introducing an adaptive occupant wellness concept, Zest assistslandlords in supporting tenant health through an asset differentiator. Founder, Jennifer Ottovegio launched Zest to provide groupfitness classes that can be held anywhere, with minimal infrastructure to properties. Adding health-promoting value for tenants, Zestprovides a new type of amenity for commercial property owners tooffer. The company operates its tenant wellness programmingwhich includes program design, system buildout, promotion,instructor management, tenant engagement, program optimization and reporting. By supporting the marketing and operating thewellness programming itself, the company successfully transitionedits product from in-person to live-stream within 48 hours, once stay-at-home orders went into effect. By doing so, landlords were able tomaintain 100% of wellness amenities, while Zest experienced a10% attendance increase and a 20% tenant reach increase.Fostering leasing and retention through convenient engagement,Zest continues to provide value, empower tenants and redefineproperties’ influence on health.