CBRE recommends a multi-pronged approachto virtual marketing that incorporates sales management platforms; “dynamic marketing” usingbrochures, websites and e-blasts; and advertisingon social media.
“Now, greater comfort with the technology,combined with travel restrictions and cost-savingsinitiatives, will lead to out-of-market investors andtenants virtually touring dozens of propertiesbefore making a short-list to tour in person,” thereport states.
Before an in-person tour, agents need to com-
municate with owners to ensure that the building
spaces have been deep cleaned and designate a
guide to take potential buyers on a touchless tour
along a clearly marked path. It’s also important to
find out whether the owner requires a waiver
before conducting tours.
“While virtual tours are replacing in-persontours in many instances, physically visiting a short-list of properties is likely necessary to make a finalselection,” says Emma Buckland, global presidentof property management at CBRE.
“Both parties are working together to support
health and safety protocols for existing and pro-
spective tenants during on-site tours.”
Indeed, it is a key part of the marketing process
that has drawn from all aspects of the business to
properly pull off.
“The partnership between our property management, leasing and sales professionals is more important now than ever before,” Buckland adds. ◆
AdIndex
This advertising index is provided as an additional service. While every attempt has been made to this as complete as
possible, listing accuracy cannot be guaranteed.
1 Marcus & Millichap
3 Yardi Systems INC
5 Yardi Systems INC
7 Berkadia
13 Marcus & Millichap
17 Walker & Dunlop LLC
21 Hamister Group
21 JLL Hotels & Hospitality
22 Colliers International Florida
23 Bellwether Enterprise
25 ZOM Living
27 Selfhelp Community Services
31 Northmarq
33 National Investment Center
34 Ryan Companies
35 Montecito Medical Real Estate
37 CIBC World Markets
45 SIOR Society Of Industrial & Offic
C4 Fidelity National Title Group
CRE Marketing in the Time of the Pandemic
. . . continued from page 40
2020 Statement of Ownership
1. Publication Title: Real Estate Forum 2. Publication No. 0034-0707. 3. Filing Date: September 25, 2020. 4. Frequency: Published monthly with combined issues in Jan/Feb, Mar/Apr, Jul/Aug and Nov/Dec. 5. No. of Issues PublishedAnnually: 8. 6. Annual Subscription Price: $199 Contact Person: Lynn Kruetzkamp Telephone (Include area code) 859-692-2256. 7. Complete address of Known Office of Publication: 150 East 42nd Street, Mezzanine Level, New York,NY 10017. 8. Complete Mailing Address of Headquarters or General Business Office of Publisher: 150 East 42nd Street, Mezzanine Level, New York, N Y 10017 9. Full Names and Complete Mailing Addresses of Publisher, Editor, andManaging Editor; Publisher: Peggy Schecter, 150 East 42nd Street, Mezzanine Level, New York, N Y 10017. Editor: Natalie Dolce, 150 East 42nd Street, Mezzanine Level, New York, NY 10017. Managing Editor: Erika Morphy, 150 East42nd Street, Mezzanine Level, New York, NY 10017. 10. Owner: ALM Media, LLC, 150 East 42nd Street, Mezzanine Level, New York, N Y 10017 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None 12. Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one). The purpose, function, and nonprofit statusof this organization and the exempt status for federal income tax purposes: Has Not Changed during Preceding 12 Months. Has changed during preceding 12 Months (Publisher must submit explanation of change with this statement):Not Applicable. 13. Publication Title: Real Estate Forum. 14. Issue Date for Circulation Data Below: September 2020. 15. Extent and Nature of Circulation. 15a. Total No. of copies (net press run) – Average No. Copies Each Issue DuringPreceding 12 Months: 26,240 Actual No. Copies of Single Issue Published Nearest to Filling Date: 24,351 15b. Paid and/or Requested Circulation (By Mail and Outside the Mail) – ( 1) Mailed Outside-County Paid Subscriptions Statedon PS Form 3541 (Include paid distribution above nominal rate, advertiser’s proof copies, and exchange copies) – Average No. Copies Each Issue During Preceding 12 Months: 19,002. No. Copies of Single Issue Published Nearest toFiling Date: 18,396. ( 2) Mailed In-County Paid Subscriptions Stated on PS Form 3541 (Include paid distribution above nominal rate, advertiser’s proof copies, and exchange copies) – Average No. Copies Each Issue During Preceding 12Months: None. No. Copies of Single Issue Published Nearest to Filing Date: None. ( 3) Paid Distribution Outside the Mails Including Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid Distribution OutsideUSPS® – Average No. Copies Each Issue During Preceding 12 Months: None. No. Copies of Single Issue Published Nearest to Filing Date: None. ( 4) Paid Distribution by Other Classes of Mail through the USPS (e.g., First-Class Mail®) –Average No. Copies Each Issue During Preceding 12 Months: None. No. Copies of Single Issue Published Nearest to Filing Date: None. 15c. Total Paid and/or Requested Circulation [Sum of 15b ( 1), ( 2), ( 3), and ( 4)] – Average No. CopiesEach Issue During Preceding 12 Months: 19,002 No. Copies of Single Issue Published Nearest to Filing Date: 18,396. 15d. Non-requested Distribution (By Mail and Outside the Mail) – ( 1) Free or Nominal Rate Outside-County Copiesincluded on PS Form 3541 – Average No. Copies Each Issue During Preceding 12 Months: 6,925. No. Copies of Single Issue Published Nearest to Filing Date: 5,718. ( 2) Free or Nominal Rate In-County Copies Included on PS Form3541 – Average No. Copies Each Issue During Preceding 12 Months: None. No. Copies of Single Issue Published Nearest to Filing Date: None. ( 3) Free or Nominal Rate Copies Mailed at Other Classes through the USPS (e.g., First-ClassMail) – Average No. Copies Each Issue During Preceding 12 Months: None. No. Copies of Single Issue Published Nearest to Filing Date: None. ( 4). Free or Nominal Rate Distribution outside the Mail (Carriers or other means) – AverageNo. Copies Each Issue During Preceding 12 Months: 312. No. Copies of Single Issue Published Nearest to Filing Date: 237. 15e. Total Nonrequested Distribution (Sum of 15d ( 1), ( 2), ( 3) and ( 4)) – Average No. Copies Each Issue DuringPreceding 12 Months: 7,237. No. Copies of Single Issue Published Nearest to Filing Date: 5,955 15f. Total Distribution (Sum of 15c and 15e) – Average No. Copies Each Issue During Preceding 12 Months: 26,239. No. Copies of SingleIssue Published Nearest to Filing Date: 24,351. 15g. Copies not Distributed (See Instructions to Publishers #4 (page #3)) – Average No. Copies Each Issue During Preceding 12 Months: None. No. Copies of Single Issue Published Nearestto Filing Date: None. 15h. Total (Sum of 15f and g) – Average No. Copies Each Issue During Preceding 12 Months: 26,239. No. Copies of Single Issue Published Nearest to Filing Date: 24,351. 15i. Percent Paid and/or Requested (15cdivided by 15f times 100) – Average No. Copies Each Issue During Preceding 12 Months: 72.42%. No. Copies of Single Issue Published Nearest to Filing Date: 75.55%. 16. Total circulation includes electronic copies. Report circulationon PS Form 3526-X worksheet. 17. Publication of Statement of Ownership. If the publication is a general publication, publication of this statement is required. Will be printed in the November/December 2020 issue of this publication.18. Signature and Title of Editor, Publisher, Business Manager, or Owner. Date. I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this formor who omits material or information requested on the form may be subject to criminal sanctions Sheila Hyland, Senior Finance Director. 9/25/2020
